How to Merchandise a Book Indepentent Author Tips
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The Psychology of Merchandising a Book
Points in the psychology of merchandising for book sales
<img src="" alt="Merchandising a Book Indie Author Tips" width="360" height="155">
Writing a story is almost easy in comparison to deciding on the right book cover, title and summary, these are the fine points that will achieve or loose sells of the book. It is a problem that every writers are faced with. As indie authors we are engrossed with what we have written instead of psychology merchandising of what we wrote!
An indepentent novelist wears a lot of hats, but one of the more important hats is the one of a merchandiser. A book cover, spin, title, and summary are finer mechandising factors which are regularly overlooked. All, are the psychology of merchandising for creating winning book sales.
As a merchandiser you must to select the right cover, spin, title and summary which are about to create the original impact with the consumer. It's completely in your hands to create interest which is inspiriting to the customer to take it off the counter to have a closer glimpse at what has captured their attention. It is those visible parts that require specific attention; cover, spin, title, and summary. A indie author needs to bear at heart of the readers that they're serving.
Book Titles
Concerning choosing a title for your book you want to generate a call to action by way of psychological emotion. Creating curiosity or intrigue through a title is necessary for winning book revenues. Brief titles are right, extended overly descriptive titles just never will do the trick. You want to grab the readers attention at a glance. Take note font is imperative too. It's all part within the display window of your book revenues.
- Have the amount of words down to a precise and suggestive few
- Need not rely on the subtitle to explain what the book is actually about. It's the title by itself that people set eyes on first while scanning the bookstore shelf.
- Steer clear of clichés and exaggeration like "Best"…"Most"…"Radical New"…
- You cannot copyright a title; therefore you'll frequently notice there is more than one book with the same one. Avoid taking a title that's been used too many times or already belongs to a famed book.
- Observe what a assortment of people imagine with reference to your title, together with people with diverse tastes, people who aren't family and friends, that are informed about the subject matter or not, who are with it or not.
- Use a "promise" within the title of how-to books, as in Helping Children Cope with Divorce.
- make controversy, akin to Christopher Hitchens' God is Not Great.
Picking a title for your book is a talent, not a discipline. It's with the psychology of merchandising for successful book revenues.
Book Covers and Book Spins
Boxed cereal corporations alone have spent tens of millions of dollars exploring what colors draw attention from the eye of a child in a supermarket. That said you want your book to move off the bookshelf and into the arms of the consumer. Always have in the forefront of your mind that you want to grab the readers interest in the glance of an eye at the same time the cover needs to talk volumes for the book within. Many times book spins are completely ignored but that I guarantee you is quite as significant as the book itself. The book spin is often the first thing a consumer looks at if you do not catch their attention there, where else?
Selecting Book colors
<img src="" alt="Keys to the psychology of merchandising for successful book sales" width="360" height="140"> Color is a form of interaction on a conscious or subliminal level. To follow is an outline of the psychological meaning of each color. You may decide to look into each color in more detail.
- Orange, the colour of communication and optimism. From a negative meaning it's as well a symbol of pessimism and superficiality.
- Yellow, the color of the mindand the intellect. It's optimistic and cheerful. It could in addition suggest intolerance, disapproval and spinelessness.
- Green relates to the colour of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, amid a lot of other meanings.
- Blue, the color of trust and peace. It suggests loyalty and integrity and also conservatism and frigidity.
- Indigo relates to the colour of intuition. In the meanings of colors it can mean idealism and structure as well as ritualistic and addictive.
- Purple relates to the colour of the imagination. It can be creative and individual or immature in addition to impractical.
- Turquoise is communication in addition to clarity of mind. It could be also considered as impractical and idealistic.
- Pink means unconditional love and nurturing. Pink can also be immature, silly and girlish.
- Magenta is really a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and well balanced.
- Brown is a serious, down-to-earth colour that relates to security, protection and material wealth.
- Gray is the color of compromise.
- Silver has a feminine energy; it is related to the moon and the ebb and flow of the tides - it's fluid, emotional, sensitive and yet mysterious.
- Gold relates to the color of success, achievement and triumph. Related with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the colour psychology of gold signifies affluence, material wealth and extravagance.
- White, the colour of perfection, true and pure. The color meaning of white is purity, innocence, wholeness and completion.
- Black relates to the colour of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.
How you use color to your advantage of merchanding your book is very important.
Book Summary
One of the most important parts of merchandising a book is the most challenging areas for indie authors to form. The book description it really is your foot in the door, your chance for inspiring a customer and have them to open the cover to satisfy their curiosity. Online, particularly the books' summary can make or break the sales of a book whether or not it's worth reading. I suggest researching the psychology of word meanings for better merchandising impact with your descriptions and titles.
The problem is that most indie authors have a very hard time writing a book description. Too many details in the description can confuse the consumer thus yielding the description ineffective. Keep it uncomplicated.
While it comes to your books' summary, the one thing that matters is the plot or the theme. That is all you need to concentrate on when you write your book summary. Including everything else would merely dilute your books' description. What is the emotion that moves your book?
Describing your book that consists of thousands of words fitting it into a hundred and fifty word description might feel unachievable as many think. I feel that you should describe your book in two short sentences. The 2 things which are essential for you to take into consideration within your summary are; what is your book about and what can make customers interested in reading your book?
Although your book is likely written in past tense, your books' description should not be. You are describing this book as if you are with the reader, and they have asked you what the book is about. You don't speak to a person in the past tense. The books' summary should be told from 3rd person's standpoint even though you have written your book from first person position.
Your purpose should be to provoke the customers' emotions with your books' summary, the similar emotions that your book evokes. You will need call to action terms like; passion, obsession, terrifying, etc. to convey the feeling of the book. This could be completed in 150 words or less to impact gross sales for your book.
You do not wish to write your book description as the author. You are writing the book summary as a publisher would. You're merchandising your book for sales. Making an impression on the customer should be your focus point. What will move the reader to like to know more on your book? What's going to encourage the reader choose to take your book to the cash register? Write the books' summary with your head, not your heart. Take into account, your books' description is merchandising material, it isn't literature.
One more good practice when you're writing a books' description should be to read other book summaries within your genre. It's a good approach to find out what others are doing.
Those are the finer points for indie writers writing and selecting a book title, cover spin and summary. That is certainly how to merchandise for successful book sales. These are the things that sell books.
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